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Propaganda

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Propaganda : This word came from the Italian sentence "c ongregatio de propaganda fide   " means congregation for the propagation of faith. Place: Rome, Italy. History: In 1622 Pope Gregory created a group for the propagation of faith in non catholic areas. Sentence was "c ongregatio de  propaganda  fide   " which is Italian language. later on Pope Urban VII setup a college of propaganda to train priests for the mission. Definitions : 1.  It is the information, opinion, thought or approach which primarily influence the general or targeted audience and further an agenda. 2. Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behaviour to achieve a response that furthers the desired intent of the propagandist. 3. Propaganda is the spreading of information in a support of cause. Note: The word propaganda is being used in a negative sense especially for politicians who make false claim to ...
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Typology of Communication

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Typology of Communication Different forms of communication are.  1. Intrapersonal Communication (With one's self) 2. Interpersonal Communication (One to One) 3. Group/Team Communication  (One to Many) 4.  Intercultural Communication /  Mass Communication (One to Many using Mass Media)  1. Intrapersonal Communication:   Intra: Latin term, means "With in"  Communication with one's self, and that may include  self-talk, acts of imagination and visualization.   or  "When you talk yourself ".  Example: When you answer your questions yourself, like Where to go? What to Eat? What book to read and why?  Pros of Intrapersonal Communication are: Self awareness, Self Management and Self Confidence.  Cons of Intrapersonal Communication are: Overthinking, Misconceptions, Wrong Decisions.   Intrapersonal skills includes: A person may use self-talk to calm himself down in stressful sit...
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TV News Vocabulary and Jargon

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TV News Vocabulary and Jargon If you visit any television news room, you will immediately notice that TV news people speak their own language.  More confusing still, the jargon varies from company to company and from country to country.  American, British, Australian or other English speaking TV journalists sometimes use different words and expressions to refer to the same things.  Here is some of the terminology and jargon you should know: SLUG   – the title of a story, which should be used consistently by all team members to refer to that specific story. Anchor, Presenter, Talent, News reader   – the person speaking to camera (usually) in the studio. There are slight differences implied by some of these terms.  An anchor is seen as a qualified journalist who literally “anchors” the broadcast – conducting live interviews, ad-libbing breaking news as it comes in and other duties that require quick thinking and good news judgment. A prese...
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