Practical Journalism

Press Release: A short news story written by a PRO (Public Relations Officer) and sent to the targeted media outlets. Example 1:  Press Release by PTCL. https://ptcl.com.pk/Home/PressReleaseDetail/?ItemId=715&linkId=130 PTCL & RCCI collaborate to enable Digital Pakistan Rawalpindi, February 19, 2020:  Pakistan Telecommunication Company Limited (PTCL), has signed an MoU with the Rawalpindi Chamber of Commerce and Industries (RCCI) to establish a strategic partnership that offers state-of-the-art digital services from PTCL to business community associated with Rawalpindi chamber. These include fully managed IT & Telecom services such as Voice, Data, High Speed Internet, International connectivity, Cloud Computing, Surveillance, Data Center, Information security and Wi-Fi solution. The agreement was signed by Zarrar Khan, Chief Business Services Officer (CBSO), PTCL and Saboor Malik, President, RCCI. The dignitaries who were present on the occasion were Sohail Alt

Public Relations :  The deliberate ( جان بوجھ کر ), planned and sustained ( برقرار ) effort to establish and maintain a mutual understanding, based on honesty, integrity and ethics between an organisation and its publics. PR is the persuasion ( قائل کرنا ) business. Public relations is a strategic ( حکمت عملی ) communication process that builds mutually beneficial relationships between organisations and their publics. Planning vs Strategy  : Plaining says Here are the steps. Focussed on "How". Strategy says Here are the best steps. Focussed on reasons and "Why". Why Public Relations ? An organisation may have a good quality products or it may be providing services but if people or public are unaware about it the image would be bad one. Good public relations builds up the image of organisations while the bad public relations or no public relations destroys the image. History: According to the archaeological findings of old civilisation i

Barriers to Effective Communication.  The causes which seriously affect the smoothness and flow of communication between sender and receiver. Followings are considered Noise/Barriers to the Effective Communication. 1. Semantic Barriers 2. Personal Barriers 3. Organisational Barriers 4. Psychological/Emotional Barriers Semantic Barriers : Semantic means  معنی سے متعلق This barriers refers to the misunderstanding between sender and receiver due to the different meanings or words. Homonyms Homonyms  are words that have the same spelling and pronunciation, but different meanings.  For Example Crane : A Bird     Crane : Lifter Crane : Stretch (Crane your neck mean stretch your neck ) Date:   تاريخ                                    R ight :  درست Date :  کهجور                                     Right :   دایاں Homophones Homophones  are words that have the same pronunciation, but different spellings and meanings. Like  Alter    تبدیل کرنا

Effective Communication:   A communication between two or more persons in which the message is successfully delivered, received and understood. Instead of using words, the effective communication also covers several other skills like, non-verbal communication, including emotions, tone of voice, gestures, postures body language and eye - contacts. Characteristics of Effective Communication Following 7 C’s can play a vital role in making communication effective.  1. Clarity 2. Correctness  3. Conciseness  4. Completeness  5. Courtesy  6. Concreteness 7. Consideration

Pattern  :  خاکَہ ,  طریقہ,  نمُونہ Communication : Transfer of information. "Patterns of communication means systematic ways of communicating important information." Communication is the transfer of information to others.  As we studied in the "Typology of Communication" We have :   Intrapersonal Communication  Interpersonal Communication Group/Team communication Mass Communication   Specially when we talk about Group or Team communication, We have several methods which is called patterns of Group/Team Communication. Following are the patterns. Circle Chain Y Wheel

Typology of Communication Different forms of communication are.  1. Intrapersonal Communication (With one's self) 2. Interpersonal Communication (One to One) 3. Group/Team Communication  (One to Many) 4.  Intercultural Communication /  Mass Communication (One to Many using Mass Media)  1. Intrapersonal Communication:   Intra: Latin term, means "With in"  Communication with one's self, and that may include  self-talk, acts of imagination and visualization.   or  "When you talk yourself ".  Example: When you answer your questions yourself, like Where to go? What to Eat? What book to read and why?  Pros of Intrapersonal Communication are: Self awareness, Self Management and Self Confidence.  Cons of Intrapersonal Communication are: Overthinking, Misconceptions, Wrong Decisions.   Intrapersonal skills includes: A person may use self-talk to calm himself down in stressful situation. A shy person may remind to smile himself i

Concepts of Mass Communication This module aims to help students to understand the very basic concepts related to the communication  and mass communication. Concept  :  تصورات, apprehension, archetype, belief, conceit, conception, design, fancy, fantasy, idea, ideal, image, imagination, impression, judgment, model, notion, opinion, pattern, plan, purpose, sentiment, supposition, theory, thought.  Mass :  بڑے پیمانے پر Huge Quantity, large surface,  large group, Big number of people, public or audience  Communication :  مواصلات E xchanging/Sharing of information by speaking, writing, or using some other medium.                                Mass communication  is the  communication  of information from a person, small group of people, or an organisation to a large group of heterogeneous (   مختلف طرح کا )  and anonymous people. Common  communication  channels in  mass communication  include radio, television, social media, and print media. Or Communi