Practical Journalism

Press Release: A short news story written by a PRO (Public Relations Officer) and sent to the targeted media outlets. Example 1:  Press Release by PTCL. https://ptcl.com.pk/Home/PressReleaseDetail/?ItemId=715&linkId=130 PTCL & RCCI collaborate to enable Digital Pakistan Rawalpindi, February 19, 2020:  Pakistan Telecommunication Company Limited (PTCL), has signed an MoU with the Rawalpindi Chamber of Commerce and Industries (RCCI) to establish a strategic partnership that offers state-of-the-art digital services from PTCL to business community associated with Rawalpindi chamber. These include fully managed IT & Telecom services such as Voice, Data, High Speed Internet, International connectivity, Cloud Computing, Surveillance, Data Center, Information security and Wi-Fi solution. The agreement was signed by Zarrar Khan, Chief Business Services Officer (CBSO), PTCL and Saboor Malik, President, RCCI. The dignitaries who were present on the occasion were Sohail Alt

Public Relations :  The deliberate ( جان بوجھ کر ), planned and sustained ( برقرار ) effort to establish and maintain a mutual understanding, based on honesty, integrity and ethics between an organisation and its publics. PR is the persuasion ( قائل کرنا ) business. Public relations is a strategic ( حکمت عملی ) communication process that builds mutually beneficial relationships between organisations and their publics. Planning vs Strategy  : Plaining says Here are the steps. Focussed on "How". Strategy says Here are the best steps. Focussed on reasons and "Why". Why Public Relations ? An organisation may have a good quality products or it may be providing services but if people or public are unaware about it the image would be bad one. Good public relations builds up the image of organisations while the bad public relations or no public relations destroys the image. History: According to the archaeological findings of old civilisation i